New industry data released on Tuesday indicates that British grocery inflation remained stable at 4.7% during the four-week period ending November 30. This persistence in rising costs maintains financial pressure on households as they prepare for the festive season.
The figures, provided by Worldpanel by Numerator, offer an early glimpse into pricing trends before the official UK inflation statistics are released on December 17.
The Bank of England continues to monitor food prices closely, viewing them as a critical factor in influencing public expectations regarding overall inflation. For context, the broader UK headline inflation rate slowed to 3.6% in October.
Chocolate and Meat Prices Surge
Worldpanel’s analysis highlighted specific categories driving the price increases. The sharpest rises were observed in chocolate confectionery, fresh meat, and poultry. Conversely, prices fell most significantly in categories such as sugar confectionery, fragrances, and household paper products.
Despite the inflation, overall UK grocery sales increased by 3.4% over the four weeks. However, when adjusted for inflation, this suggests a decline in the actual volume of goods purchased.
Retailers Push Promotions for Christmas
As the holiday season approaches, supermarkets are aggressively increasing promotional activities to attract customers. Worldpanel forecasts that December sales will surpass £13.6 billion ($18.1 billion).
Data shows that 31.2% of consumer spending in November went toward promotional items, a slight increase from 30% during the same period last year. On a positive note for holiday planning, the report estimates the cost of a Christmas turkey dinner for four people at £32.46 ($43.28), which is marginally cheaper than the previous year.
Market Share: Tesco Leads, Asda Struggles
In terms of market performance over the 12 weeks leading to November 30, Tesco retained its position as the industry leader. The retailer saw sales grow by 4.7% year-on-year, securing a market share of 28.3%. Sainsbury’s, the second-largest player, experienced a sales increase of 5.1%, bringing its market share to 16.0%.
In contrast, Asda continued to face challenges. The third-largest supermarket saw its sales drop by 4.3%, causing its market share to shrink to 11.5%—a decline of 90 basis points compared to the previous year. Meanwhile, online grocer Ocado recorded the highest sales growth at 15.8%, though it holds a smaller portion of the market at 2.2%.
Market Share Breakdown (12 Weeks to Nov 30, 2025):
- Tesco: 28.3% (+4.7% sales growth)
- Sainsbury’s: 16.0% (+5.1% sales growth)
- Asda: 11.5% (-4.3% sales decline)
- Aldi: 10.5% (+4.1% sales growth)
- Lidl: 8.1% (+10.2% sales growth)
- Morrisons: 8.3% (+2.1% sales growth)
Separate data released on Tuesday suggested that British consumers remained cautious with their spending throughout November, likely waiting for the finance minister’s budget announcement. Retailers also noted that Black Friday sales figures were underwhelming.
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