November is here, and the world gears up for Black Friday, the highly anticipated shopping event where consumers can buy goods at massive discounts. Jumia, one of Africa’s largest e-commerce platforms, is set to deliver incredible deals, especially in Kenya, offering products starting from as low as KES 100 (less than 1 USD).
Deals to Look Out For
Jumia’s Black Friday event, running from November 4 to November 30, promises exciting offers on various essential items, including:
- Fridges
- Televisions (TVs)
- Cooking Oil and Unga
- Water Dispensers
- Clothing Items (Boxers and Shoes)
One of the biggest surprises is the sale of 14-seater vans (Matatus) for KES 100, a deal that has already grabbed public attention.
“This year’s Black Friday aims to support businesses and celebrate consumers, especially in these tough economic times,” Jumia stated.
History of Jumia’s Black Friday Campaigns
Since 2015, Jumia’s Black Friday has grown in popularity across Africa. Each year, the campaign draws millions of consumers with jaw-dropping offers. In the past, Jumia sold:
- A motorbike for KES 10 (less than 10 cents)
- A cow for KES 10
These outlandish deals have become part of Jumia’s strategy to attract online shoppers.
Corporate Partnerships and Payment Incentives
This year, Transsion Holdings—the parent company of Infinix, TECNO, and itel—joins as a platinum sponsor. Other brands such as Vision Plus, Xiaomi, Beefeater, Nivea, Garnier, and Gordons will also participate, offering discounts on their products.
Banks including Standard Chartered, I&M, and ABSA will provide payment incentives during the campaign. Shoppers paying with Mastercard cards will enjoy a 20% discount, adding more value to their purchases.
Jumia’s CEO on Supporting Sellers and Consumers
Jumia Kenya’s CEO, Juan Seco, highlighted the importance of this year’s event given the difficult economic conditions.
“We are grateful to the thousands of Kenyan businesses participating in this event. Their efforts to offer the best deals reaffirm Jumia’s commitment to the future of online retail in Kenya,” Seco said.
What to Expect
Jumia anticipates millions of shoppers logging onto its platform to take advantage of these discounts. Consumers will need to act fast, as stock is expected to sell out quickly, especially with the KES 100 Matatus and other unbelievable offers.
Ray Fang, Transsion Holdings’ Kenya MD, expressed excitement about the partnership, saying:
“We are happy to be part of Jumia Black Friday, where consumers can enjoy great deals on our latest products, including TECNO, Infinix, and itel.”
With unbeatable prices and strong partnerships, Jumia’s Black Friday is shaping up to be an unmissable event for Kenyan shoppers looking to make the most of online sales.
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