Cryptocurrency platform Luno has announced that it has reached a major milestone of 10 million customers in Africa, reflecting the continent’s growing interest and adoption of digital assets. Luno, which was founded in South Africa, has now become one of the leading cryptocurrency platforms in the region, with significant customer bases in South Africa, Nigeria, and Kenya.

This achievement comes amid a surge in cryptocurrency adoption in Africa, with the platform noting increased engagement from users seeking alternative financial solutions. The platform’s growth has been largely attributed to Africa’s young, digitally savvy population and the continent’s need for accessible, alternative financial services. Luno offers a range of cryptocurrency services, including trading, wallet management, and educational resources designed to introduce new users to digital currencies like Bitcoin and Ethereum.

Marius Reitz, Luno’s General Manager for Africa, stated that the milestone reflects the continent’s rising demand for accessible cryptocurrency platforms. Reitz explained that Luno’s focus on customer education and security has helped build trust among its African user base, making cryptocurrency more approachable for individuals who may have been hesitant to explore digital assets.

With economic challenges and high inflation rates affecting many African countries, users have increasingly turned to cryptocurrencies as a way to preserve their savings and access cross-border payment solutions. Luno’s easy-to-use platform and resources have positioned it as a popular choice for Africans looking to access digital finance.

Luno’s growth aligns with broader trends across the continent. According to Chainalysis, Africa was one of the fastest-growing cryptocurrency markets globally in 2021, with more than $100 billion in crypto transactions conducted that year. The adoption of digital assets has been fueled by demand for remittances, alternative savings options, and investment opportunities.

The platform also announced plans to continue expanding its services to meet this demand and to introduce additional educational tools for its users. Luno’s commitment to responsible cryptocurrency adoption includes offering secure access, prioritizing regulatory compliance, and working to ensure that users understand the risks associated with crypto investment.

As Luno celebrates reaching this customer milestone, industry experts are noting the rapid rise in cryptocurrency activity across the African continent. This achievement by Luno further signals Africa’s role as a growing market in the global cryptocurrency landscape.