Nigeria has imposed a hefty $220 million fine on Meta Platforms, the parent company of Facebook, Instagram, WhatsApp, and Threads, after a lengthy investigation revealed violations of the country’s consumer, data protection, and privacy laws. The fine was announced on Friday by Nigeria’s Federal Competition and Consumer Protection Commission (FCCPC), which stated that Meta had misused the personal data of Nigerian users without their consent, abused its market dominance, and subjected Nigerians to unfair treatment compared to other regions with similar regulations.

The FCCPC’s investigation, which lasted for over 38 months, was conducted in collaboration with Nigeria’s Data Protection Commission. It uncovered several concerning practices related to data-sharing on Meta’s platforms, including Facebook and Instagram. Chief Adamu Abdullahi, head of the FCCPC, revealed that the investigation concluded Meta had repeatedly engaged in invasive and abusive data practices against Nigerian users.

The commission accused Meta of not allowing users to control how their personal data is collected, used, or shared. This, they argued, violated Nigerian laws, as users were not provided with an option to withhold consent. Meta was also accused of imposing exploitative privacy policies on Nigerian users and treating them differently than users in other jurisdictions that have similar legal frameworks.

Meta has yet to officially comment on the fine, but the FCCPC stated that the tech giant had engaged with the commission during the investigation, providing some documentation and retaining legal counsel. Despite these efforts, the FCCPC remained unsatisfied with Meta’s response to the allegations, leading to the final decision to impose the penalty.

Ongoing Violations and Final Order

Chief Abdullahi emphasized that Meta’s infringements were not isolated incidents but were part of a pattern of repeated and ongoing violations. He explained that the commission found Meta’s conduct to be particularly invasive, abusive, and exploitative, especially in relation to the collection and usage of personal data without adequate consent.

“The totality of the investigation has concluded that Meta, over a protracted period, has engaged in conduct that constituted multiple and repeated, as well as continuing infringements,” Abdullahi said. “Meta has been provided every opportunity to articulate any position, representations, refutations, explanations, or defenses of their conduct, but the commission has now entered a final order and issued a penalty.”

The final order not only imposes the $220 million fine but also outlines specific steps Meta must take to comply with Nigeria’s data protection and privacy laws. However, the details of these compliance measures were not disclosed in the initial announcement.

Meta’s Global Troubles with Data Protection

Meta has faced increasing scrutiny worldwide over its handling of user data. In May 2023, Turkey’s competition board imposed a fine of 1.2 billion lira on Meta for similar data-sharing practices across its platforms. In Europe, Meta has also been hit with various fines and penalties, particularly regarding its use of personal data to train artificial intelligence models without obtaining proper consent from users.

One notable recent case occurred in Norway, where the government threatened to impose daily fines of $100,000 on Meta over privacy concerns related to its data practices. Additionally, the European Union has fined other tech giants, including TikTok, for violating child data protection laws.

The rising global concern over data privacy has placed tech companies like Meta under the microscope. Regulators and consumer protection agencies are increasingly pushing back against what they see as invasive data collection practices that do not provide users with adequate transparency or control over their personal information.

Broader Implications for Meta and the Digital Landscape

The fine imposed by Nigeria is the latest in a series of actions taken by governments and regulatory bodies worldwide to hold Meta accountable for its data practices. As digital platforms like Facebook and Instagram continue to grow in influence, the concerns surrounding their use of personal data, particularly in regions like Africa, have become more pressing.

In addition to the fine from Nigeria, Meta is also facing scrutiny in South Africa, where the country’s competition watchdog recently announced plans to investigate whether digital platforms, including Meta, are unfairly competing with news publishers by using their content to generate advertising revenue. This investigation reflects a broader trend of governments questioning the power and influence of tech giants in various markets.

As more countries impose stricter data protection regulations, Meta and other digital platforms may need to reassess their privacy policies and data-sharing practices to avoid further penalties. The case in Nigeria could set a precedent for other African nations, where concerns over data privacy and consumer rights are growing in importance.

Conclusion

Meta’s $220 million fine in Nigeria serves as a reminder of the growing global focus on data privacy and protection. As digital platforms continue to play a larger role in daily life, governments and regulators are stepping up efforts to ensure that companies comply with local laws and respect user rights. For Meta, this latest fine is part of a larger pattern of challenges related to its data practices, which have come under fire in several jurisdictions. Whether the company will adjust its policies to avoid further penalties remains to be seen, but the pressure from regulators is unlikely to ease anytime soon.