President Donald Trump has threatened to impose a 200% tariff on wine, champagne, and other alcoholic beverages from the European Union (EU). The move is a response to the EU’s planned 50% levy on American-made whiskey.
Trump’s threat follows the EU’s decision to roll out $28 billion worth of tariffs on US goods, set to begin in April. The European tariffs are a countermeasure against US steel and aluminum tariffs, which took effect on Wednesday.
Trump Issues Warning on Truth Social
In a post on Truth Social, Trump made his stance clear:
“If this tariff is not removed immediately, the U.S. will shortly place a 200% tariff on all WINES, CHAMPAGNES, & ALCOHOLIC PRODUCTS COMING OUT OF FRANCE AND OTHER E.U. REPRESENTED COUNTRIES.”
European Wine and Spirit Makers Sound Alarm
The proposed tariff has sparked strong reactions from European alcohol producers, who warn that such measures could:
- Cripple exports to the US
- Skyrocket prices for American consumers
- Cause economic losses for vineyards and wineries
Taittinger, a French champagne company, estimated that bottles currently selling for $60 could jump to over $180 if the tariffs are implemented.
The French Federation of Wine and Spirit Exporters (FEVS) criticized the EU’s approach, blaming Brussels for putting European businesses at risk.
FEVS Director General Nicolas Ozanam voiced his frustration:
“We are fed up with being systematically sacrificed for issues unrelated to our own.”
Trump Labels EU ‘Hostile and Abusive’
Defending his position, Trump slammed the EU, calling its whiskey tariffs “nasty” and accusing the bloc of unfair trade practices.
He has long argued that the EU was designed to take advantage of the US in trade deals. Speaking to reporters, Trump reaffirmed that he would not back down, despite opposition from American businesses and trade groups.
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European Leaders Respond to Tariff Threats
The trade standoff has triggered diplomatic reactions from European leaders.
- European Commission President Ursula von der Leyen stressed that the EU remains open to negotiations, but warned that tariffs hurt businesses on both sides.
- French Foreign Trade Minister Laurent Saint-Martin took a tougher stance: “We will not give in to threats. We are determined to retaliate if necessary.”
- Spain’s Agriculture Minister expressed hope for a diplomatic resolution.
Economic Consequences of Trump’s 200% Tariff
If implemented, Trump’s tariffs on EU alcoholic beverages could have significant consequences:
1. Higher Prices for US Consumers
European wine and champagne could become too expensive, forcing US consumers to turn to domestic or alternative imports.
2. Financial Strain on European Producers
France, Italy, and Spain are among the top wine exporters to the US. A sharp drop in American demand could harm European vineyards.
3. Retaliatory Tariffs from the EU
If tensions escalate, the EU may respond with additional tariffs on American exports, deepening the trade conflict.
What’s Next?
With both sides hinting at potential negotiations, analysts suggest talks may take place to avoid full-scale economic retaliation.
However, Trump’s history of using tariffs as leverage raises concerns that he may follow through on his threats unless the EU backs down on its whiskey tariffs.
As the EU’s tariff deadline in April approaches, businesses and policymakers will closely watch whether diplomacy can prevent a full-blown trade war.