In a major strategic pivot, low-cost airline Wizz Air is looking to enter the highly competitive transatlantic market. The carrier’s UK subsidiary has officially petitioned the U.S. Department of Transportation (DoT) for the necessary permits to launch flights between the United Kingdom and the United States.
The Push for Transatlantic Expansion
According to a regulatory filing dated Friday, Wizz Air UK is seeking an exemption and a foreign air carrier permit. The airline expressed a desire to begin these services “as soon as possible,” signaling an aggressive timeline for its Western expansion.
Key Details of the Filing:
- Permit Type: Foreign air carrier permit for both scheduled and chartered operations.
- Legal Basis: The request falls under the 2020 Open Skies Agreement (Air Transport Agreement) between the UK and the US.
- Initial Strategy: The airline intends to start with passenger charter services driven by seasonal demand before potentially moving into full scheduled flights.
Strategic Pivot from the Middle East
This move represents a significant shift in Wizz Air’s global strategy. Just last year, the airline announced it was scaling back its ambitions in the Middle East, specifically exiting its operations in Abu Dhabi.
Why the change?
- Regional Instability: Rising political tensions in the Middle East disrupted expansion goals.
- Financial Performance: The Abu Dhabi operations were reportedly loss-making, prompting the carrier to refocus on its core European markets and now, the lucrative “Big Pond” crossing.
Current Status and Market Impact
While Wizz Air has declined to comment on the filing and the U.S. DoT has yet to issue a formal response, the move signals a new era of competition for budget travel across the Atlantic. By utilizing its UK subsidiary, Wizz Air aims to leverage the Open Skies framework to offer lower-priced alternatives to traditional legacy carriers.
Could Wizz Air finally make the “low-cost transatlantic” model work where others have struggled?