Global Win: Simi’s “Duduke” Goes Gold

November 11, 2025

2 minutes read

duduke

Nigerian singer and songwriter Simi has achieved a significant international career milestone. Her immensely popular song, “Duduke,” has officially earned a Gold certification in New Zealand.

This certification recognizes the track for achieving sales equivalent to 15,000 units in the country.

The song, initially released in 2020, immediately found widespread resonance . Its memorable melody and deeply emotional lyrics connected strongly with audiences worldwide.

The accompanying music video also gained massive attention, primarily because it featured Simi openly showcasing her pregnancy and expressing her anticipation for her child’s arrival.

The track’s success quickly transcended Nigeria’s borders. It inspired the widely shared “Duduke Challenge,” where listeners and fans created their own interpretive content based on the song’s themes. This viral moment cemented the song’s place in digital culture and global music charts.

A Lasting Legacy

The connection between the song and the singer’s personal life remains strong. Simi’s daughter, Adejare, has become affectionately linked to the track, with some fans referring to her using the song’s title, “Duduke.”

Although the artist does not mind the sweet association, she prefers that her daughter be called by her actual name, Adejare.

This international recognition reaffirms Simi’s status as a leading voice in Afrobeats and a global ambassador for African music.

The achievement of Gold certification in a distant market like New Zealand demonstrates the expansive reach and emotional universality of her songwriting.

 


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