In a bold move to amplify its presence in West Africa, Yango Côte d’Ivoire, a leading ride-hailing platform, has joined forces with the African Media Agency (AMA).
Announced on October 21, 2025, this partnership, which kicked off in February, aims to supercharge Yango’s communication strategy and cement its role as a trusted tech ally in Côte d’Ivoire.
The collaboration is already sparking excitement, promising to reshape how Ivorians engage with the brand.
AMA, a pan-African PR powerhouse, is deploying its expertise to spotlight Yango’s local efforts. From media campaigns to community-focused initiatives, the agency is working to make Yango a household name in Côte d’Ivoire’s bustling markets.
Elevating Yango’s Mission
Eloïne Barry, AMA’s Founder and CEO, called the partnership a perfect match. “We champion innovators driving real change in Africa,” she said.
“With Yango, we’re amplifying solutions that fit Ivorian needs, boosting their impact through smart, targeted communication.” Her vision is clear: make Yango synonymous with reliable, community-driven technology.
Since February, AMA has rolled out a dynamic PR plan, including media outreach, awareness drives, and highlighting Yango’s contributions to local economies. The goal? To showcase how Yango’s tech empowers Ivorians, from seamless rides to job creation for drivers.
Yango’s Growing Footprint
Yango, known for its user-friendly ride-hailing app, is a key player in Côte d’Ivoire’s tech scene. The partnership with AMA strengthens its commitment to local communities, emphasizing tailored services that resonate with users.
By promoting economic and social initiatives, Yango aims to build trust and loyalty among Ivorians, from urban centers to smaller towns.
AMA’s campaigns highlight Yango’s role in creating opportunities, like supporting drivers and improving transport access. These efforts align with Côte d’Ivoire’s push for digital innovation, making Yango a vital part of the nation’s growth story.
AMA’s Pan-African Reach
With offices in Abidjan, New York, Kampala, and Johannesburg, AMA operates across 28 African nations, offering top-tier public relations, digital marketing, and creative strategy. Its work with Yango reinforces its reputation as a go-to partner for tech firms aiming to make waves in Africa.
By crafting messages that hit home with local audiences, AMA ensures Yango’s story connects authentically.
The agency’s approach blends global expertise with local insight, creating campaigns that feel personal and relevant. This strategy is key to helping Yango stand out in a competitive market, fostering deeper ties with users.
A Broader Context
The partnership comes amid Côte d’Ivoire’s dynamic changes, from tech advancements to regional developments. Recent stories highlight environmental challenges and health concerns like Lassa fever, but Yango’s focus on mobility offers a positive note.
The nation’s upcoming election, with observers like Yemi Osinbajo arriving, adds to the vibrant backdrop of this collaboration.
Yango and AMA’s work taps into Côte d’Ivoire’s drive for progress, aligning with efforts to boost connectivity and economic growth. Their partnership is a beacon of innovation in a fast-evolving region.
Looking Ahead
This alliance sets the stage for Yango to soar in Côte d’Ivoire. With AMA’s PR muscle, the brand is poised to win hearts and drive impact.
As campaigns roll out, Ivorians can expect more than just rides they’ll see a company invested in their future. The tech world is watching, and this duo is ready to deliver a game-changing story.
READ ALSO: Cameroon Election Sparks Dispute Over Biya’s Victory
Armenian Dram
Ghana Cedi
Gambian Dalasi
Guinea Franc
Nigerian Naira
CFA Franc BEAC
