The world’s most visited museum has announced a sharp price increase. The Louvre Museum board decided on Thursday to raise ticket prices by 45 percent. This hike affects most non-European Union visitors.
The move aims to fund a massive overhaul. The institution needs to upgrade its security and infrastructure urgently.
Starting January 14, entry fees will jump to €32. This applies to tourists from countries like the United States, the United Kingdom, and China. It represents a €10 surcharge compared to previous rates.
Fallout from a Brazen Robbery
This decision follows severe criticism of the museum’s safety protocols. In October, a daring heist rocked the institution. A four-person gang stole jewelry valued at $102 million.
The thieves escaped within minutes. This exposed critical vulnerabilities in the gallery’s defenses. An official audit highlighted inadequate security systems and crumbling infrastructure as major risks.
Investigations revealed a financial imbalance. Reportedly, the museum prioritized buying new art over essential maintenance. Consequently, the historic site was left vulnerable.
Funding a Modernization Drive
Officials expect the price hike to generate revenue. They anticipate an additional €15 million to €20 million annually.
These funds will support a sweeping modernization plan. The goal is to bring the 12th-century fortress into the modern era.
The renovation roadmap includes:
- New Amenities: Construction of more toilets and restaurants for the 30,000 daily visitors.
- Security Upgrades: A complete overhaul of surveillance and alarm systems.
- Structural Repairs: Fixing urgent issues, such as those in the Greek ceramics gallery.
Who Pays More? The new pricing targets visitors from outside the European Economic Area (EEA).
- Non-EU Visitors: Will pay the full €32 fee.
- Guided Groups: Non-EU visitors with guides will face a fee of €28.
- Exemptions: Residents of the EU, Iceland, Norway, and Liechtenstein are exempt.
Moving the Mona Lisa
A key part of the plan involves the Mona Lisa. Leonardo da Vinci’s masterpiece draws massive crowds. Nearly 9 million people visited the Louvre last year.
Currently, the painting is housed in the Salle des États. However, this room has become notorious for suffocating overcrowding.
Therefore, leadership plans to relocate the painting. French President Emmanuel Macron announced the move to a dedicated new space. This aims to improve visitor flow and allow art lovers a better viewing experience.