The Africa Magic Viewers’ Choice Awards (AMVCA) 2025 is set to make a grand return for its 11th edition, reaffirming its role as Africa’s premier film and television awards. Since its launch in 2013, the AMVCAs have not only honored creative brilliance but also significantly contributed to the continent’s economy, fostering job creation and industry growth.
Over the years, the awards have transformed Africa’s entertainment landscape by recognizing outstanding filmmakers, actors, and industry professionals. Beyond the glitz and glamour, AMVCA 2025 is set to further elevate African storytelling while opening doors to global opportunities.
AMVCA 2025: Driving Economic Growth and Industry Development
The impact of the AMVCA 2025 extends beyond film and television—it is a major force in Africa’s creative economy. With over ₦10 billion invested in events, training, and logistics, the awards have created more than 30,000 jobs across multiple industries, including fashion, beauty, hospitality, logistics, and tourism.
Each edition of the awards generates over 3,000 direct and indirect jobs, benefiting production designers, screenwriters, sound engineers, and artisans. According to Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa at MultiChoice, the AMVCAs continue to empower African storytellers:
“African cinema stands on the shoulders of trailblazers – some of whom are right here with us today. Their work has paved the way for an industry that continues to inspire, challenge, and transform audiences worldwide. At the AMVCA, we don’t just celebrate today’s stars; we honour the legacy of African storytelling, ensuring our stories remain in the spotlight for generations to come.”
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AMVCA 2025: Boosting Global Recognition for African Cinema
One of the biggest achievements of AMVCA 2025 is its role in increasing international recognition for African films. By attracting co-production deals and partnerships with major global platforms, the awards create new revenue streams for African filmmakers.
John Ugbe, CEO of West Africa, MultiChoice, emphasized the AMVCA’s role in economic empowerment:
“The AMVCAs are not just about honouring excellence in film and television but about creating opportunities for African creatives. The platform drives economic empowerment by attracting international collaborations and investments, proving that storytelling can fuel growth across industries.”
Additionally, the event fuels the tourism industry, drawing visitors from across Africa and beyond. Local businesses, including hotels, restaurants, and transport services, experience increased patronage. African fashion designers and artists also gain global exposure through high-profile red-carpet appearances.
AMVCA 2025: Dates to Watch Out For
As anticipation builds, key dates for AMVCA 2025 have been announced:
- Nominees Announcement: Sunday, March 23, 2025, at 7 PM
- Awards Gala: Saturday, May 10, 2025, in Lagos, Nigeria
With Africa’s creative industries contributing just 1% to the $2.2 trillion global creative economy, the AMVCAs play a crucial role in bridging the gap. By nurturing talent and expanding market opportunities, the awards continue to position Africa as a key player in the global entertainment industry.
For African filmmakers and creatives, AMVCA 2025 is more than just an awards ceremony—it is a powerful force for progress, innovation, and global recognition of African storytelling. Stay tuned for more updates!
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