On October 13, 2025, Alphabet’s Google (GOOGL, $242.475 USD per the finance card above) criticized Australia’s social media ban for under-16s. The company called it difficult to enforce.
Law’s Implementation
Australia will enforce the Australia Social Media Ban in December 2025, the first globally to restrict social media for those under 16. Platforms must comply by December 10.
No Age Verification
The Australia Social Media Ban avoids mandatory age checks. Instead, platforms like YouTube will use AI and behavioral data to estimate user ages.
Google’s Concerns
At a parliamentary hearing, YouTube’s Rachel Lord said the Australia Social Media Ban may not protect kids. “It’s well-intentioned but risks unintended consequences,” she noted.
Enforcement Challenges
Lord argued the Australia Social Media Ban is hard to implement. “It won’t keep kids safer online,” she said, urging alternative safety measures.
YouTube’s Classification
Google insists YouTube is a video-sharing platform, not social media. However, Australia included it in the Australia Social Media Ban after tech industry complaints.
Parental Control Focus
Lord suggested enhancing online safety tools. Parents need better controls to guide kids, rather than the Australia Social Media Ban’s restrictive approach.
Global Attention
Google’s U.S. team is aware of the Australia Social Media Ban’s challenges. This follows talks ahead of Prime Minister Albanese’s U.S. visit next week.
Legislative Background
Australia passed the Online Safety Amendment in November 2024, citing youth mental health concerns. The Australia Social Media Ban sets a compliance deadline for 2025.
Industry Implications
The Australia Social Media Ban affects platforms like YouTube, owned by Alphabet (GOOGL, $242.475 USD). Companies face pressure to adapt or face penalties.
Path Forward
Google advocates for balanced regulations. The Australia Social Media Ban sparks debate on protecting youth while preserving online access in 2025.
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